Congratulations to Donate Life Ohio
Donate Life Ohio’s Do It Now! Campaign won the prestigious Best Advocacy Campaign in the National PR News Nonprofit Awards at the Press Club in Washington DC last week! The campaign is funded through Ohio’s Second Chance Trust Fund, in which Ohioans contribute dollar donations at the Bureau of Motor Vehicles when renewing their vehicle tags.
Over a two-year period, the team rolled out the “Do It Now!” Challenge, targeting students at 30 colleges and universities and more than 250 companies throughout Ohio.
Designed as a competition to bring together colleges strategically located throughout the state, the program pitted students against each other to see who would be the most successful in increasing the number of registered donors in their region. Executed over the course of two academic school years, each student team was treated as an “agency” hired by Donate Life Ohio to bring the campaign to life. As a result, each school was empowered to plan and execute their own activities, which included 5K runs, balloon launches, flash mobs and YouTube videos.
Thanks to the team’s strategy of creating pockets of advocates who could lead their own efforts, the campaign’s results were far-reaching. The goal of adding 480,000 new donors to the registry over the two-year period was surpassed, with a total of 500,182 new organ and tissue donor registrations.
This is the second consecutive year that this campaign has won a national award.
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Editor’s note - perhaps we should try this in Texas. With UT and Texas A&M alone we could get some major rivalry going!


